Sustainable growth strategies will be critical to your success if you run an e-commerce store powered by WooCommerce. But what exactly does “sustained growth” imply?
Sustainable growth is the process of developing strategies that generate buzz about your brand while steadily increasing traffic and revenue over time.
Here are four long-term growth strategies for WooCommerce stores to help you grow your online business in the long run.
1. Use Social Media
One of your biggest opportunities to grow your store is to have a larger audience. One key way to do that is by leveraging influencers in your niche.
Most influencers use social media, so while you don’t necessarily need to become an influencer yourself, social media can be a great way to meet other influencers and showcase what you are doing.
It also provides an easy way for people interested in what you are doing to find out more about it. Twitter can be particularly useful because it allows you to highlight products without making too much of a commitment by creating an account just for that purpose; instead, create one where only followers will see what you share.
This allows your regular followers to still see what’s happening with your store while giving you another channel to reach out to.
2. Use SEO
One of the most effective and cheapest ways to increase traffic is through search engine optimization (SEO). By following a few simple SEO best practices and adhering to search engine standards, you can increase your site’s ranking and improve your visibility.
As a result, visitors will be able to find your site without having to specifically search for it—and you’ll gain more eyes on your products. The more users visit your website, the greater opportunity you have to convert those users into paying customers.
3. Create E-Books
An e-book is an electronic book. They’re not physical or printed on paper, but instead are viewed on computer screens, tablets, and other devices. E-books are usually written in PDF format.
Since they’re digital products, e-books can be delivered to your customers instantly after purchase with no shipping fees! Creating an e-book provides a new revenue stream for your store and will allow you to add additional value to every customer’s shopping experience.
4. Start Guest Posting
Guest posting is an excellent strategy for promoting your business. Not only will you be building links to your website, but you’ll also be sharing your expertise with potential customers.
Some bloggers are willing to offer free products in exchange for your post, but many are simply looking to build traffic—in either case, it’s a win-win situation. Begin by contacting relevant websites and asking if they would accept a guest post from you on an established topic.
5. Product Review
Of course, you have to start by providing your customers with products they want to buy. With so many e-commerce stores out there, you have to set yourself apart by selling high-quality products that are unique or novel in some way.
Take a look at other stores in your niche and see what they’re doing—and then do something even better. Maybe even take an inventory of what’s not being sold at all in your niche, then come up with something brilliant that would sell and that would be loved by your customers.
6. Milestone Referrals
Use milestone referral systems to incentivize your customers to refer your store to friends and colleagues. This is a less effective strategy than asking people directly, but it can still drive some serious growth.
If you operate an e-commerce business with physical products, consider an offer-based referral program.
7. Gift Cards & Coupons
Gift cards and coupons are two of your most powerful tools for increasing sales, but many merchants overlook them. While some believe that these strategies won’t work, stats show otherwise.
According to a Forrester study, implementing digital coupon codes increased orders by 20%. Additionally, customers purchased more products when they had a coupon code or gift card in their shopping cart.
It’s an often-overlooked marketing tool that you should use to stay connected with your customers. The simple act of sharing your news helps reinforce your brand as a resource for information and gives potential customers a reason to come back to your store.
If they come to expect new information from you, they’ll be more likely to return again and again—and that’s what sustainable growth is all about.
Few added tips:
Support is vital for small businesses. Poor customer service is one of the biggest complaints about online merchants, so make sure you show your clients that you care about them.
Great customer service means more repeat business, which ultimately means more profit in your pocket!
Updating your products regularly
Be sure to regularly update your products and create variations if necessary. This not only allows shoppers to purchase what they need quickly and easily but also makes updating inventory easier since you can simply change pricing information across all relevant variations.
Segment your audience
Segmenting your audience makes sure you are meeting your prospective buyers at the right stage of the funnel with content that’s appropriate and valuable to them.
If you’re a small business that sells items, whether physical or digital, you can leverage your audience’s Wishlist as a way to encourage sales. When someone adds an item to their Wishlist, they are telling you that they want your product or service.
Capture these potential customers and let them know about any promotions you may be running. This strategy will help increase sales without investing in advertising.
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